The internet is a strange and wondrous place, but it is constantly changing. It’s hard to keep up. We are here to help by explaining “what does that mean?”
We once had a law firm send us changes for a page on their website. They included the initials M&A. So, naturally, we put “M&A” on the website. They quickly responded, “M&A means Mergers and Acquisitions.” Of course, we didn’t know that and corrected accordingly.
Such is the confusion when it comes to industry-related terms. That is the case with “website content” or just “content” for short.
What is it?
In the simplest terms, it includes all the variable and visible elements of your website:
This is the stuff you change the most often, the information filling out the pages of your website.
Why not just say text or photos or whatever?
Good question. Often, we do. But “content” is good shorthand. Since the pages of your website typically have a combination of test, photos, graphics, documents and videos (among other things), it is just easier to say and it is widely used.
The axiom “content is king” has been bandied about the internet for years now. For the most part, it is true. The information you place on your website is exceedingly important for your customers and for improving your search rankings. But, this brings up a more important point…
Ignoring content is a common problem.
Despite the fact that the information on your website is the most important stuff on there, it is often neglected. Old text sits stagnant for months. News is rarely updated. For visitors, nothing says neglect like outdated information. We recognize that people are busy running their businesses. We are too. It’s not easy posting blog posts and being interesting (we are interesting, right?). But, it is critical to make sure we are staying in touch with our customers.
So, now that you know what content is, why not give yours a once over and make some changes. A content refresh is always a good idea. And if you need a little help writing or editing, drop us a line because we do that.