Digital marketing is tricky business. Not many people understand what it is or what it does. They think they do, but they often do not. That’s because most small businesses barely have time to get their work done. The last thing they need is another job involving complex technology. We provide limited digital marketing services
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Holistic SEO: The Appropriate Marketing Approach for Your Business
For many businesses, the sledgehammer approach is the most effective way to market a business, especially online. Pour money into it. Hammer the message home. Engage through saturation. But, not all businesses can afford it. More importantly, many don’t want to. Some, attorneys and doctors, for example, are limited by ethical standards. If your business requires a
Read moreUnlisted: Why New Websites Struggle with Page Rank on Google
A new website project is exciting, but it can lead to frustration when search engines like Google stifle page rank. We frequently work who find themselves struggling to rank on Google with a brand new website address. Any new business website or change to an existing website address should have no problem getting listed on Google. Getting Google to rank your
Read moreB2B Social Media: Using It To Your Advantage
Whenever a B2B client — or even a client focused on a very specific demographic as opposed to the general public at large — asks about social media, we explain to them that if you are willing to put the time and energy into it, social media can be extremely worthwhile. If you are not, however,
Read moreWebsite Traffic vs. SEO Traffic: How Are People Finding You Online?
We have had an ongoing discussion with long-time clients about what constitutes “business generated by our website.” Some truly believe that 50 percent or more of their business comes through their website and we are thrilled to accept such glowing praise. However, there is a significant difference between a website making a good impression that results in a
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